Director, Social Media
Christina Lata, the Director of Social Media with 11 years of experience, is an expert in social media marketing and strategy. Her expertise encompasses the entire spectrum of social media management, from strategy development to campaign execution and performance analysis. Christina excels in paid social media campaigns across various platforms, leveraging social advertising effectively for client objectives. She navigates sensitive situations and protects brand reputation in the fast-paced social media landscape. Christina identifies and collaborates with key opinion leaders to extend brand reach and credibility through influencer marketing. She streamlines social media operations using various management tools. Christina develops and executes effective social media strategies that drive engagement, brand awareness, and conversions, applying her comprehensive understanding of media and communications principles to her hands-on social media experience.
Education
Certifications
Meta: Blueprints
Google: Ad Words
Master Certificate: Digital Video Production
Florida State University
Honors/Awards
2024: IAC - Outstanding Achievement in Internet Advertising - Carlisle Wide Plank Flooring
2020: Adrian Award - Advertising: Silver - Belize Tourism
2020: Adrian Award - Digital Marketing: Silver - Belize Tourism
2020: Adrian Award - Integrated Marketing: Bronze - Visit Tallahassee
Expertise
Social Media/Integrated Strategic Planning
End-to-End Paid Social Media (all platforms)
Reporting & Data Analytics
Crisis Management & Implementation
New Business Development
Influencer Campaign Activation
Facebook/Twitter Ads Manager
Facebook Analytics
Content Creation
Editing
Execution
Giveaway/Sweeps Development & Rules
Celebrity/Spokesperson Content Strategy
Netbase
Upfluence
Adobe Photoshop
Falcon.IO
Sprout Social
Sprinklr
Socialbakers
ShortStack
Agorapulse
Adobe InDesign
Adobe Premiere
Adobe Photoshop
Google Analytics
SEO Writing
Photography
Short & Longform Writing
Microsoft Office
Spanish
Languages
Spanish
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Blogs by Christina Lata
Overdrive Launches the 2023 Search Map
Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…
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